What is Insurify?
Insurify is a licensed digital insurance agency that lets you compare quotes from more than 120 carriers in one place. The company launched in 2013, is based in Cambridge, Massachusetts, and holds licenses in all 50 states and Washington, D.C. It works as a broker rather than a carrier, so it does not write or underwrite policies. Instead it collects your details once and returns matching quotes from insurers that want your business. You still buy the policy from the carrier itself.
How Insurify works
You start by entering your ZIP code and choosing the type of coverage you want. From there Insurify asks a short set of questions. For auto insurance that covers your vehicle, your driving history, and your current policy. The form usually takes a few minutes. Insurify then shows a list of quotes you can sort and compare, and hands you off to the carrier or an agent to finish the purchase. Because it shops your profile across many insurers at once, you see several real prices without filling out a separate form for each one.
If you are new to comparison shopping, the Insurance Information Institute explains how insurers set rates, which makes the quotes easier to read.
What Insurify costs
Insurify is free for consumers. There is no fee to run quotes or to buy a policy through the platform. The company earns a commission from the insurer when you buy a policy it referred. That model is standard for insurance marketplaces, and it is worth understanding: Insurify gets paid when you convert, so the results lean toward carriers it has relationships with rather than a complete census of every insurer in your state.
Coverage types
Auto insurance is Insurify's core product and where its carrier network runs deepest. The platform also returns quotes for home, renters, and pet insurance, with more limited support for life insurance. If you are bundling auto and home, comparing both through one tool saves time, though the depth of the home network varies more by state than the auto side does.
Is Insurify legit?
Insurify is a legitimate, licensed agency. It carries an A+ rating with the Better Business Bureau and holds insurance producer licenses in every state, which you can verify through your state regulator or the National Association of Insurance Commissioners. Customer reviews on Trustpilot are largely positive and point to a fast, easy quoting process. As with any lead-based platform, some users report follow-up calls and emails from carriers after submitting their information, which is normal for the industry but worth expecting.
What Insurify customers say (Trustpilot, BBB, WalletHub)
When we checked on September 30, 2026, the big review platforms told different stories, mostly because they attract different reviewers. Trustpilot shows a 4.7 TrustScore across more than 17,000 reviews. WalletHub, with a much smaller sample of about 166 reviews, averages 3.7 out of 5. The Better Business Bureau lists Insurify as accredited with an A+ rating, which measures how the company handles complaints, not how happy people are with their quotes.
The praise is consistent. Reviewers like seeing several prices side by side in one sitting, how quickly the form goes, and agents who work over text instead of phone calls. That last point matters, because unwanted contact is the loudest complaint elsewhere.
The complaints cluster around three things: calls, emails and texts after handing over a phone number (some from carriers, some from other lead sites), quotes that move once a carrier pulls your full driving and claims history at checkout, and support that gets hard to reach after the hand-off. None of this is unique to Insurify. It comes with lead-based quoting in general. Still, if a quiet phone matters more to you than a few extra quotes, get prices directly from two or three carriers instead.
Does the savings claim hold up?
Insurify advertises that drivers save up to $1,100 a year by switching through the platform. That figure comes from Insurify's own data and describes a best case, not a typical result. Whether you save anything depends on your current rate, your driving record, and how competitive your existing carrier already is. Treat the number as a reason to compare, not a promise. The real value of a tool like this is seeing several prices next to each other, which makes it easy to spot when your premium is out of line.
Your data and privacy
When you request quotes, Insurify shares the details you enter with the carriers and agents that return offers. That is how any comparison marketplace works, and it is why you may hear from insurers afterward. Insurify does not sell insurance itself, and buying through it does not add a fee, but you are agreeing to be contacted by the carriers you are matched with. If you would rather limit outreach, use a dedicated email address and phone number when you run quotes.
Two questions come up most. Does Insurify run your credit? Getting quotes will not hurt your score. Carriers that price with a credit-based insurance score use a soft inquiry, which lenders never see, and several states, including California, Hawaii, Massachusetts and Michigan, ban or limit the practice.
Does Insurify sell your information? It passes what you enter to the carriers and partner agents that quote you, which is why the calls start. To cut them down, ask each caller to put you on its internal do-not-call list, and add your number to the National Do Not Call Registry. Companies you asked for a quote can still call for up to three months after your inquiry.
Insurify vs The Zebra vs Jerry
All three are licensed agencies paid by carriers, so none charges you to compare. The real differences are network size and how much of the purchase happens inside their own product. Partner counts are each company's own figures, and how many insurers actually quote you depends on your state and driving record. If you would rather be matched with agents, our QuoteWizard review covers that model, and our Lemonade car insurance review covers buying straight from a digital-first carrier. You can also compare auto insurance options across our ranked picks.
Pros and cons
Pros
- Wide carrier network: Compares quotes from more than 120 insurers in a single session.
- Free and fast: No cost to use, and quotes usually take only a few minutes.
- Strong reputation: An A+ BBB rating and largely positive Trustpilot reviews.
Cons
- Commission-driven results: Matches favor partner carriers, not every insurer in your state.
- Follow-up contact: Expect calls and emails from carriers after you submit your details.
- Uneven depth outside auto: Home and life networks vary more by location than the auto network.
Who Insurify is best for
Insurify fits drivers who want to compare several auto insurance prices quickly without calling agents one by one. It is a good starting point at renewal or after a change that affects your rate, such as moving, buying a car, or adding a driver. If you prefer a single dedicated agent who manages your policies over time, a traditional broker may suit you better. Either way, comparing a few quotes before you renew is one of the simplest ways to avoid overpaying.